News

April 11 2019

Pierre Genest honoured as 4th degree member of the Ordre du mérite coopératif et mutualiste québécois

SSQ Insurance is proud to announce that Pierre Genest was honoured by the Conseil québécois de la coopération et de la mutualité (CQCM) as the recipient of the Ordre du mérite coopératif et mutualiste Québécois 4th degree, award bestowed by the CQCM, at a ceremony held on April 10 in Montreal.

Mr. Genest played a transcendental role in SSQ Insurance’s history. As founder and Chief Executive Officer of SSQ General Insurance Company Inc. from 1986 until 1991, then Chief Executive Officer of SSQ, Life Insurance Company Inc. from 1991 to 2001, Pierre Genest has always applied the principles of cooperation and mutualism to business management. As Chairman of the Boards of Directors of SSQ, Mutual Management Corporation and the Company’s subsidiaries from 2006 to 2017, he made a point of continuing to promote the values of equality, equity and solidarity in his governance practices.

“Having had the privilege and pleasure of working with Pierre for over thirty years, I have witnessed first-hand his unwavering dedication to the cooperative and mutualist movement. The SSQ Insurance of today is a modern company that remains loyal to its mutualist values and we can say without a doubt that Pierre greatly contributed to that. I applaud the CQCM’s decision to bestow this distinction upon Pierre for his achievements and exceptional contribution,” said René Hamel, Chairman of the Boards of Directors of SSQ Insurance.

Throughout his career, he has been an important promoter of the principles and values of mutualism, not only within SSQ, but also across the province and internationally, specifically through the Conseil québécois de la coopération et de la mutualité (CQCM). In fact, Mr. Genest sat on the Board of Directors of the CQCM for several years. He also helped create the Financière des professionnels and remains on its Board of Directors to this day. From the beginning, his mission has been to create quality jobs in Quebec, specifically in the field of forestry cooperatives and insurance mutuals.

Mr. Genest has always encouraged SSQ to engage in the activities of SOCODEVI, having himself been deployed on missions to South America and Africa. In 2007, he participated in the inauguration of a health services cooperative in Mali. For several years, he sat on the Board of Directors of SOCODEVI. 

Mr. Genest has been involved in various committees and the boards of directors of philanthropic or socio-economic organizations in an effort to give back to the community. Fully committed to United Way Centraide, Pierre Genest was fundraising campaign president for Centraide Québec and Chaudière-Appalaches in 1996.

About SSQ Insurance

Founded in 1944, SSQ Insurance is a mutualist company that puts community at the heart of insurance. With assets under management of $12 billion, SSQ Insurance is one of the largest companies in the industry. Working for a community of over three million customers, SSQ Insurance employs over 2,000 people. Leader in group insurance, the company also sets itself apart through its expertise in individual life and health insurance, general insurance and the investment sector.