​April 19, 2017

​SSQ Financial Group Chooses K72

SSQ Financial Group and K72 are proud to announce a new partnership that will see the agency working in close collaboration with SSQ to carry out the company’s strategic ambitions by offering a comprehensive range of communications and marketing services.

This is a major account for K72, reaffirming its remarkable growth since last year.

With a pan-Canadian presence in the group insurance, individual insurance and investment sectors, in addition to providing auto and home insurance in Quebec, SSQ wanted to join forces with a creative multi-disciplinary team to build a long-term and mutually beneficial client-agency relationship.

"After having met with several agencies, we chose K72. First and foremost, we were looking for a team with similar values to ours and a complementary skillset to build a business partnership conducive to our mutual success," said Annie Lafond, SSQ’s Senior Director for Marketing and E-Business.

"It's a new exciting partnership for K72. We immediately realized that we were dealing with a passionate team who shared our enthusiasm. Even though our collaboration is still fresh, there is already a sense that we will accomplish great things together," said Benoît Bessette, K72’s General Manager.

About SSQ Financial Group

With $11 billion in assets under management, SSQ Financial Group is a prominent mutualist diversified financial institution in Canada. It serves over 3 million customers and employs 2,000 individuals. The company is recognized for its leadership in the group insurance industry, and excellence and expertise in the general insurance, individual insurance and investment markets.

About K72

K72 is the latest agency launched by the Vision7 international network. A fully integrated agency, it relies on collaboration with the internal teams of its clients and other agencies to develop the best solutions for its clients. The agency is able to combine agility and strategic depth due in large part to its affiliation with the Cossette network. It is headed by Benoît Bessette, General Manager, and Simon Beaudry, Creative Director.