​April 27, 2017

​SSQ Financial Group Makes $700,000 Charitable Donation to the Grande campagne de l’Université Laval

SSQ Financial Group has confirmed that it will be making a major financial donation to the Grande campagne de l’Université Laval in the amount of $700,000. The donation will go towards the Mon Équilibre UL program, as well as a strategic joint research project on digital customer experience, and the university’s Rouge et Or volleyball team.

 Left to right: Yves Bourget, President and General Manager of the Fondation de l’Université Laval, Jean-François Chalifoux, CEO of SSQ Financial Group, Denis Brière, Rector of Université Laval, François Pothier, Assistant Vice-Rector for training quality and support to success and head of the Mon Équilibre UL program, André Darveau, Dean of the Faculty of Science and Engineering of Université Laval, Christian Gagnon, Director of Sports Services. Photo: Nicolas-Frank Vachon

"Personal development is one of SSQ Financial Group's core values. Through this financial commitment, we want to show how important the company considers university life to be. We are proud to support the Grande campagne de l’Université Laval as well as encourage excellence and the pushing of personal limits through projects that promote sports and healthy lifestyles as well as the enrichment of digital customer experience," said Jean-François Chalifoux, CEO of SSQ Financial Group.

The donation will be applied to the following initiatives:

Mon Équilibre UL

Supporting success at school is a priority for Université Laval. The Mon Équilibre UL program is a core element in its strategy because a student's lifestyle habits, whether good or bad, will influence their ability to succeed at school. This program helps students and faculty make healthy lifestyle decisions, maintain or improve their general health and succeed at school or in life. Over a period of five years, over 100,000 students and members of the university community will be introduced to a range of innovative resources and tools and challenged on the importance of the lifestyle choices they make and how those choices affect their personal and professional success.

Université Laval and SSQ Strategic Joint Research Project

SSQ will work with the university’s science and engineering faculty and students to develop new and innovative ways to interact with its customers. The purpose of this five-year experiment will be to enrich digital customer experience through the application of the latest best practices and technology of the future like voice recognition, artificial intelligence, predictive analysis, big data and emotion analysis. This research will help create a prototype that will be deployed in SSQ's digital customer space.

Rouge et Or volleyball team

A partner of the volleyball team for the last 25 years, SSQ Financial Group has extended its commitment for five more years in an effort to enable this 12-time provincial championship winning squad to continue its pursuit of excellence.

About SSQ Financial Group

With $11 billion in assets under management, SSQ Financial Group is a prominent mutualist diversified financial institution in Canada. It serves over 3 million customers and employs 2,000 individuals. The company is recognized for its leadership in the group insurance industry, and excellence and expertise in the general insurance, individual insurance and investment markets.